Digital PR & Link Building Agency

DR 92

The hidden cost of scaling a remote team too fast

…the mistake is treating headcount as the goal, said your expert, who has led distributed teams through three acquisitions. “Every hire before the process exists is a hire you’ll…

DR 92

Why your smartwatch may be misreading your sleep

…wearables track movement, not sleep stages, explained your expert, a board-certified sleep physician. “A still night and a restorative night are not the same thing, and the…

DR 91

What first-time founders get wrong about pricing

…most teams anchor on their costs instead of the outcome a customer is buying, according to your expert, whose company raised prices twice in its first…

HuffPost Inc. Real Simple

Reporters
should be
quoting

Reactive journalist outreach: your experts get quoted in Forbes, Healthline, USA Today, and hundreds more. Your site earns the editorial links, brand mentions, and AI citations that follow.

Book a Strategy Call View pricing

25,000+Placements since 2017

DR 75+Avg. Authority

500+Clients served

5.0 Clutch & Google

Where Those Placements Run

ForbesDR 94
HealthlineDR 92
ParadeDR 85
Business InsiderDR 92
Travel + LeisureDR 89
VentureBeatDR 91
Martha StewartDR 88
HuffPostDR 92
Inc.DR 91
Real SimpleDR 87
Psych CentralDR 87
Reader’s DigestDR 86
EntrepreneurDR 91
USA TodayDR 92

Domain Ratings via Ahrefs · September 2026

The Problem

Why brands stay
invisible in AI search

AI assistants decide who to recommend by reading what independent sources say about you, not what you say about yourself. Across more than 25 million citations, here's what they actually read:

84%

of what AI assistants cite is earned media

Sources you don't own or pay for: journalism, research, reference sites, third-party coverage. The kind of source an AI can verify a brand through.

Source: Muck Rack, “What Is AI Reading?” (May 2026)

Every visibility asset a brand has lands on one side of this line:

What counts

Coverage an AI can verify, from sources you don’t control.

01Editorial articles journalists wrote about you
02Expert quotes on high-authority publications
03Brand mentions in independent coverage
04Data and research the press picked up

What doesn’t

Anything you publish or pay for yourself. Read for how‑to answers, skipped for who to hire.

05Your own blog and homepage
06Your own social media posts
07Directory profiles you wrote yourself
08Low-tier guest posts and PBNs

We fix that.

Find your fit

What are you trying to build?

Four services, one quality bar. Start from the goal and the product follows.

We want AI assistants to recommend us.

Digital PR

Earned editorial coverage AI engines cite. Your brand quoted in stories journalists are already writing, on publications averaging DR 75+.

DR 75+

Avg authority

Explore Digital PR→

We need specific pages to rank.

Link Insertions

Contextual links inside already-indexed articles, every site Ahrefs-verified for authority, traffic, and relevance before we pitch. Order as few as one.

100%

Dofollow links

Explore Link Insertions→

We want to be the story, not a quote in it.

Full-Feature Articles

A full-length feature with your brand as the subject, on USA Today, VentureBeat, LA Times, and other DR 70-94 publications. You approve every word before it publishes.

200+

Publications

Explore Full-Feature Articles→

We want to resell link building under our own brand.

White Label Link Building

Our placements, your name on the report. Strategy, outreach, content, and reporting handled under your brand, at the same DR 75+ average our direct clients get.

30+

Agency partners

Explore White Label→

THE WORK

The pitch, annotated.

This is what gets editorial coverage on Everyday Health, USA Today, and Forbes. Not scraped contact lists and generic templates.

Composite pitch · names and figures changed

From: brandon@reporteroutreach.com

To: maya.bennett@everydayhealth.com

Subject: Re: Adult ADHD experts needed for Everyday Health feature

Hi Maya,

I read your piece on therapist shortages last month, and saw your Qwoted query came in 30 minutes ago.

My client Dr. Rachel Park, Chief Clinical Officer at Anchor Mental Health (telehealth ADHD platform), has overseen 12,000+ adult ADHD evaluations this year, including a 73% increase in women over 35 seeking diagnosis.

Quote-ready below:

"Adult women being diagnosed with ADHD today aren't developing it late. They've been masking it for decades. We're not seeing an epidemic; we're seeing a correction. The diagnostic criteria were built around how ADHD presents in boys. Adult women have had to wait for the field to catch up." Dr. Rachel Park, Chief Clinical Officer, Anchor Mental Health

Can grab Dr. Park for a 15-min interview before your Friday deadline. Or use as-is.

Brandon

References the journalist's recent work

Signals an actual relationship, not a scraped contact list pitched to thousands.

Responds inside the query window

30 minutes after the request. Late pitches get archived no matter how good they are.

Names a credentialed expert with specific data

Clinical title, named platform, concrete numbers the journalist can verify. Not a generic "industry expert."

Quote-ready, copy-paste friendly

Pre-formatted to drop straight into a story. Removes work the journalist would otherwise have to do.

Offers more, respects the deadline

Acts like a partner with flexibility, not a vendor blasting boilerplate submissions.

RELATIONSHIPS

Real journalists, real relationships

Nine years of direct relationships with the reporters who cover your category. They reply because they know our work, not because we're on a contact list.

SPEED

Inside the 24-hour window

Most journalist requests close within 24 to 48 hours. We respond inside that window, every time. Speed is the difference between "pitched" and "placed."

AUTHORITY

DR 75+ average authority

DR 50+ minimum, Ahrefs-screened for organic traffic and topical fit. Real publications with real editorial standards, not paid-post farms.

Want pitches like that going out for your brand?

Book a Strategy Call →

What our clients say

From brands building authority, rankings, and AI visibility with us.

”

“

Reporter Outreach's ability to write and understand our perspective, point of view, mission, and values is impressive. I've worked with 4-5 blog and content writers, and Reporter Outreach is, by far, the best I've worked with. Their ability to write is head and shoulders above their competitors, and it feels like they've blended themselves into our point of view.

Steve Carleton, LCSW

Chief Clinical Officer, Porch Light Health

Brandon goes the extra mile to ensure our link building targets are met and he's landed us some amazing placements!

Brian Lim

CEO, iHeartRaves & INTO THE AM

I have been using Reporter Outreach and their Qwoted link building services for about a year and a half, and I am very pleased with the high quality results and continued responsiveness.

Aaron Randhawa

Technical Director, The Forked Spoon

We've seen an increase in organic website traffic, AI search results, and domain ranking. We've also noticed a lot more organic calls.

Farhan Abdullah, DO

Physician and Owner, Magnolia Functional Wellness

Why brands choose us.

Choosing the right link building agency matters more than choosing to build links at all.

Live tracker.

Transparent tracking

Live link tracker with publication name, DR, traffic, anchor text, and URL. Verify every placement yourself.

9 years

Journalist relationships

Direct relationships with reporters, built pitch by pitch since 2017. Access you can't buy and competitors can't shortcut.

1:1

Replacement guarantee

If a placement goes live and doesn't meet the agreed quality standards for DR, traffic, and relevance, we replace it.

Nothing lost.

Rollover guarantee

If we don't hit your placement count, undelivered links roll into next month and get prioritized first.

Get started in three steps.

We handle outreach, writing, and placement tracking, so you earn authority links that improve rankings and AI visibility.

Book a Strategy Call

We'll review your goals, competitors, and target pages, then recommend the right package and a plan for building authority.

Quick onboarding

After the call, you'll fill out a short intake form. Topics, URLs, positioning, and approval. We'll build your pitch angles and start outreach immediately.

Placements go live

First placements typically land within 2 to 3 weeks of kickoff, and every link arrives in your live tracker as it's placed, with publication, DR, and anchor text. Ranking movement typically follows in months 3 to 6 as the authority compounds.

What brands ask before they start.

Straight answers on how we work, what it costs, and what to expect.

We pitch journalists and write editorial responses every day: reactive journalist outreach through Qwoted queries and direct media relationships built since 2017. No PBNs, no guest-post networks, no recycled site lists.

Every placement lands in a live tracker with the publication, DR, and anchor text, so you can click into any link and verify it on the publication yourself. Most agencies show you a spreadsheet and hope you don't look too closely.

First placements typically go live within 2 to 3 weeks of kickoff. Meaningful ranking movement builds in months 3 to 6 as authority accumulates, and gains compound through months 6 to 12.

That's also why we require a 3-month minimum. It's the shortest honest window to build a measurable authority signal, not a sales tactic. After that, everything runs month to month.

AI assistants recommend brands they can verify through independent editorial coverage. Per the Muck Rack data above, 84% of what they cite is earned media, not brand-owned channels. A brand quoted on DR 75+ average publications is one ChatGPT, Perplexity, Gemini, and Google AI Overviews can confidently surface. A homepage and a social feed alone give them nothing independent to verify.

That editorial footprint is exactly what our Digital PR service builds.

Most brands start with Digital PR: it builds editorial authority and AI visibility at the same time, month after month. Link Insertions fit when you need contextual links with specific anchors on established, DR 50+ pages. Full-Feature Articles are dedicated features on major publications, and White Label is for agencies fulfilling under their own brand.

If you're not sure, book a call and we'll tell you straight, including if the answer is "not yet."

Digital PR packages run $3,000 to $12,000 per month depending on placement volume: 7 to 32 placements at $375 to $429 each, with a 3-month minimum and month to month after. Link Insertions are $300 to $500 per link, sold a la carte. Full-Feature Articles start at $1,500 per article.

Full breakdowns are on the pricing page.

No one can promise a specific journalist will run a specific story, and anyone who does is selling something else. What we do guarantee: your monthly placement count, with undelivered placements rolling into the next month and getting prioritized first; a 1:1 replacement if a placement goes live and misses the agreed standard for DR, traffic, and relevance; and a live tracker where every placement can be verified on the publication itself.

Full-Feature Articles are simpler still: you only pay for articles that go live.

Reviews are on Clutch, where we hold a 5.0, and on Google. For placements, the six case studies link to live coverage, the Full-Feature Articles page shows published features you can click through to USA Today, VentureBeat, and HackerNoon, and every client works from the same live tracker.

Ask for placements in your vertical on the call.

Brandon Schroth founded Reporter Outreach in San Diego in 2017 and still runs it. Most of our clients are in the United States, with some abroad.

We're a digital PR and link building agency rather than a traditional PR firm: the work is earned editorial coverage and links that move rankings and AI visibility, not events or crisis communications.

Digital PR & Link Building Agency