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White Label Link Building

One Partnership.
Every Client Covered.

We become your agency's link building department. You keep selling, we keep placing — fully unbranded, fully managed.

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9+
Years
500+
Clients
25K+
Placements
12+
Industries
H
Healthcare Client
10 links/mo
DR 81
Avg. DR
+41%
Traffic
S
SaaS Client
8 links/mo
DR 79
Avg. DR
+28%
Traffic
E
Ecommerce Client
7 links/mo
DR 76
Avg. DR
+19%
Traffic
T
Technology Client
12 links/mo
DR 78
Avg. DR
+53%
Traffic
+ Add another client No limit
We Get Our Clients Featured In
Forbes Healthline Parade Business Insider Travel + Leisure VentureBeat Martha Stewart Huff Post Inc Real Simple PsychCentral Reader's Digest Entrepreneur USA Today Forbes Healthline Parade Business Insider Travel + Leisure VentureBeat Martha Stewart Huff Post Inc Real Simple PsychCentral Reader's Digest Entrepreneur USA Today Forbes Healthline Parade Business Insider Travel + Leisure VentureBeat Martha Stewart Huff Post Inc Real Simple PsychCentral Reader's Digest Entrepreneur USA Today
Built for Agencies

Drop the Operational Weight

Every responsibility on the left disappears when you partner with us. Your team gets their time back — your clients get better results.

Without a Partner
Hire & manage outreach team
Vet every placement site
Build reporter relationships
Maintain quality at scale
Rebuild the pipeline every month
Fixed overhead on your P&L
RO
With Reporter Outreach
One Partnership
White-label fulfillment, handled.
Your agency keeps the client relationship. We run the entire delivery engine behind the scenes — no hiring, no payroll, no ops overhead.
9+ yrs
12+ industries
25K+ placements
0
Hires to make
1
Partner to manage
2-3wk
Time to first placement
100%
Unbranded to clients
What We Handle

Built Around Digital PR.

Digital PR is the engine. Full-feature articles and link insertions extend the same editorial relationships into formats that fit different client profiles.

The Flagship

Digital PR —
the engine of our stack.

Your client quoted as an expert source in journalist-written articles on major publications. Reactive, earned, editorial — we respond to reporter queries daily, we don't cold-pitch.

Expert commentary Reactive PR Earned editorial AI search visibility
Placements Earned
25,000+
Vertical Fit
12+ industries

Full-Feature Articles

A dedicated editorial feature on a major publication — a full article about your client, not a mention or a quote.

Format
Brand Story
Vertical Fit
12+ industries

Link Insertions

Contextual backlinks placed in existing editorial content on third-party sites. Dofollow verified on every placement.

Link Type
DoFollow Links
Vertical Fit
SaaS · Tech · eCom
How it works

A Turnkey Delivery System

Fully managed — prospecting, outreach, content, QA, placement, and reporting — ready to plug into your agency on day one.

Repeats
Monthly
Delivery
Every 30 days
1 Onboarding·15 min

Onboard Your Client

A 15-minute call to confirm service mix and vertical fit. No lengthy kickoff docs.

Digital PR Link Insertions Full-Feature
2 Execution·Weeks 1–3

We Handle Everything

Prospecting, vetting, outreach, content, QA, placement — all executed invisibly under your brand every cycle.

Outreach Content QA Placement
3 Delivery·Monthly

You Deliver the Results

An unbranded monthly report ready to send — placement URLs, DR, anchor text, traffic. Then the cycle starts again.

URLs DR Anchors Traffic
Quality Control

The Vetting Report

Every site and publication runs through the same audit before it ever reaches your client. Here's what the report looks like.

Vetting Report · Sample
All Checks Passed
01
Domain Rating
Verified in Ahrefs
Pass
02
Organic Traffic
Real search visitors
Pass
03
Editorial Standards
Editorial oversight confirmed
Pass
04
Topical Relevance
Audience aligned to the client's industry
Pass
05
Indexation Health
Confirmed indexed in Google
Pass
06
Content Freshness
Actively publishing
Pass
Result
6 / 6 checks passed — approved for outreach
The Results

Your Clients See Results as They Happen

No waiting for monthly reports. Every placement goes into a live tracker your clients can check anytime — updated the same day a link goes live.

Updated daily as links go live
Publication, DR, organic traffic, and live URL
Fully unbranded — share directly with clients
One tracker per client — scales with your roster
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Your Agency
Client A — Healthcare
Client B
Client C
Date Publication DR Mo. Traffic Status
Apr 13 healthline.com 92 57M Live
Apr 12 webmd.com 92 35.5M Live
Apr 9 medicalnewstoday.com 91 21.2M Live
Apr 7 verywellhealth.com 90 6.5M Live
Apr 4 health.com 87 3.2M Live
Apr 1 everydayhealth.com 89 2.3M Live
Mar 28 prevention.com 84 1.4M Live
Mar 25 goodrx.com 85 20M Live
8 placements this month
Partner Spotlight

Proven On 20+ Agency Clients

Webserv — a healthcare marketing agency — white-labeled Reporter Outreach across their client roster for 20 months before bringing fulfillment in-house.

★★★★★
5.0 on Clutch ✓ Verified Review
Full review →

"The agreed-upon deliverables were provided on time. In rare instances where a client was dissatisfied with a portion of their deliverables, the Reporter Outreach Team quickly resolved the issue. They've been a trusted source for our team as we explore new industries and special circumstances."

Trevor Gage
Trevor Gage
Director of Earned & Owned Media · Webserv
The Outcome
From Trevor's Clutch review

"Demonstrable improvement to Site Authority Metrics (Domain Authority, Domain Rating, Authority Score), monthly organic traffic, and the number of keywords their sites rank for."

20+
Healthcare Clients
20
Months Partnered
5.0
Clutch Rating
Healthcare
Vertical
Common Questions

Frequently Asked Questions

Never. We work entirely behind the scenes. All reports, communication, and deliverables are fully unbranded. Your clients will only ever see your agency's name. We never contact them directly, and our branding is stripped from all materials before delivery.
Three core services: digital PR (your client quoted as an expert source in journalist-written articles), full-feature articles (dedicated editorial features on major publications), and link insertions (contextual backlinks placed in existing editorial content, primarily for SaaS, technology, and ecommerce brands). Most agency partners use a mix of all three to balance authority, relevance, and coverage across their clients.
Digital PR placements range from DR 40 up to DR 94, with an average of DR 75+. Full-feature articles range from DR 50 to DR 92. Link insertions come in three tiers: DR 50+, DR 60+, and DR 70+. We'll recommend the right mix for each client based on their industry and competitive landscape.
Every site and publication we pitch goes through manual vetting — no automated lists, no network of the week. We check six filters on every placement: domain rating, organic traffic, editorial standards, topical relevance, indexation health, and content freshness. The vetting process stays identical whether you have 5 clients or 50.
Same terms we offer our direct clients: a 3-month minimum on digital PR, then month-to-month. Link insertions are purchased individually with no commitment. You can start with as few as one client and scale up as your roster grows.
It depends on the service. For digital PR, we need the client's brand name, website URL, expert source (the person being quoted), their job title, bio, headshot, and company bio — about 15 minutes to collect. For link insertions, we just need the website URL, target pages, and anchor text preferences.

Once onboarded, we handle everything else — prospecting, outreach, content, and placement. Digital PR launches as soon as a relevant journalist opportunity surfaces. Link insertion campaigns typically launch within the first week.
Yes. You get a clean, unbranded monthly report with placement URLs, domain ratings, anchor text, and traffic metrics — plus a live tracker updated the same day a link goes live. Send it directly to your clients, or drop the data into your own reporting template.
Agency pricing is based on volume and service mix. Most partners mark up our rates and resell as part of their own SEO packages. We'll walk you through our pricing tiers and help you build a profitable margin structure on a strategy call.

Scale Your Agency's Link Building Without Hiring

Tell us about your client roster and we'll build a custom fulfillment plan.

Book a Meeting
Reporter Outreach

Build authority with Digital PR and editorial links — improving rankings and AI visibility.

Services
  • Digital PR
  • Link Insertions
  • Full-Feature Articles
  • White Label
Company
  • Case Studies
  • Pricing
  • Blog
  • Link Building Checklist
  • Book a Call
Contact
Email
sales@reporteroutreach.com
Phone
(619) 485-2582
Location
San Diego, CA
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