Background
From SEO Analyst to
Agency Founder
Brandon's path started in SEO. After graduating from James Madison University with a degree in Sports and Recreation Management, he transitioned into digital marketing and spent years at agencies in San Diego, developing an understanding of data-driven SEO strategy, backlink analysis, and competitive research.
By 2016, he'd identified a gap in the market: businesses needed high-quality editorial backlinks from real publications, but the options were either full-scale PR agencies charging $15K+ per month or low-quality link vendors selling toxic placements. There was nothing in between.
In July 2017, Brandon founded Reporter Outreach — a focused link building and digital PR agency that earned editorial placements from real publications at scale. What started as a solo operation has grown into one of the most active digital PR agencies in the U.S.
Today, Reporter Outreach serves clients across healthcare, SaaS, eCommerce, financial services, real estate, food and recipe, fitness, and more — earning over 25,000 editorial placements since launch and maintaining a 22% publish rate across journalist query platforms.
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