HARO Outreach and Why Your Brand Needs It
Aside from the mentions of your brand, the backlinks you receive are a primary component of SEO and can increase your website's authority and keyword positions in Google. However, HARO outreach takes serious time and effort, which means it could be difficult and resource intensive to do on your own.
What Exactly is HARO?
HARO, or Help a Reporter Out, is a platform that connects reporters with sources for their stories. Founded in 2008, HARO is an excellent resource for businesses who want to get their name featured in the news and reach a wider audience. It's free to sign up, and you can choose to receive emails about specific topics (such as marketing, business, or technology) or all of the latest queries. Every week, Monday through Friday, three media lists are sent via email, with each list containing about a hundred media queries on average.
Why is HARO Outreach So Important?
There are a few reasons. First and foremost, HARO outreach can help businesses create or enhance their brand image. It gives businesses the opportunity to share their story with an audience that can actually help them spread the word. Reporters have access to a large number of readers, many of whom may be interested in what your business has to offer.
Additionally, HARO outreach can help you build relationships with key members of the media, which can come in handy when you need to get your story out there. It's also a great way to stay top of mind among potential customers - when they see your brand mentioned in the news or online, they're more likely to remember you and consider doing business with you. Successful media placements can also lead to increased website traffic and better search engine rankings.
Ultimately, reporter outreach is an effective way to reach large numbers of people at once. By targeting reporters who have the ability to influence the masses, businesses can get their brands in front of potential customers quickly and easily. And that's a strategy that no business should overlook.
How Reporter Outreach Can Help
The process of landing media coverage consistently can sometimes be difficult, which is why hiring an experienced agency like Reporter Outreach makes sense if your budget allows it. We know how to get your brand positioned directly in front of reporters working at top-tier publications. We'll work with you to develop a winning strategy that will work best for your individual needs as a company.
We've spent years cultivating relationships with reporters and can help you target the right people, craft effective pitches using our proven strategies, and secure high-quality media coverage. To learn more about how Reporter Outreach can benefit your business, contact us today for a free strategy session.
