Link building has become a necessary strategy when it comes to successful search engine optimization (SEO) campaigns. The only problem is that it’s a rather complex and time-consuming task.
A lot of digital marketing agencies face the challenge of balancing client demands with the resources required to build effective links. Thankfully, white label link building provides a practical solution that allows agencies to offer high-quality link building services to their clients without the need to build an in-house team.
In this blog post, we’ll discuss what white label link building is, why it's so important, and how it can benefit your agency and clients. Let’s get started!
What Is White Label Link Building?
White label link building basically involves outsourcing the process of acquiring backlinks to a specialized agency that works on behalf of your clients under your brand name.
In this arrangement, the white label agency does the heavy lifting — researching, outreaching, and securing high-quality links, etc. — while you present the results to your clients as if your team handled the work. This method has gained popularity lately because it allows agencies to meet client needs without diverting their focus from their main services.
For agencies that specialize in areas like healthcare PR, SaaS, Tech, and ecommerce, where the stakes for high-quality, authoritative backlinks are particularly high, white label link building services can be particularly beneficial. This is because white label link building offers a way to deliver exceptional results without overextending internal resources.
Why is Link Building Important for SEO?
Backlinks are super important for SEO campaigns because they essentially serve as endorsements of your website’s content by other sites. Search engines like Google view these links as signs of trust and authority. When a website accumulates quality backlinks, it tends to rank higher in search results, which can lead to increased visibility and more organic traffic.
Backlinks not only signal authority to search engines but they can also directly increase traffic by funneling visitors from other sites. The more authoritative the linking site, the more valuable the backlink. For this reason, it’s always a good idea to focus on acquiring links from reputable sources during your link building efforts.
Common Types of SEO Backlinks
Understanding the different types of backlinks is more important than you might think for effective link building. Here are some of the most common types of SEO backlinks:
DoFollow backlinks
DoFollow links pass on authority from the linking site to the linked site, which directly influences search engine rankings. Acquiring DoFollow links from high-authority domains is necessary if you’re trying to improve your site’s visibility in search engine results.
NoFollow backlinks
NoFollow backlinks include an attribute that instructs search engines not to pass authority to the linked site. While they don't directly affect rankings, NoFollow links are still quite valuable for generating referral traffic and creating a natural link profile.
Affiliate backlinks
Affiliate backlinks are generated through affiliate marketing. These links often contain tracking codes to monitor sales or leads generated from the affiliate’s promotion. While affiliate backlinks are typically marked as NoFollow, they can still contribute to brand exposure and traffic.
User-generated content (UGC) backlinks
This type of link comes from content created by users (such as comments or forum posts). While these links can be beneficial, they require careful moderation (meaning you’ll need to moderate user comments in order to avoid spam and maintain quality).
Sponsored/paid backlinks
Sponsored backlines are acquired through financial transactions and should be disclosed with a NoFollow tag to comply with search engine guidelines. If you don’t disclose that you paid for a backlink, you might have to deal with penalties from search engines.
Although paid backlinks can increase visibility, relying too heavily on paid links is not recommended since it can negatively affect your site’s credibility if overdone.
When to Consider White Label Link Building
There are several scenarios in which white label link building could be an ideal solution for your agency. Let’s break it down below:
When clients request link building
If a client asks for link building services that your agency isn’t equipped to handle, outsourcing to a white label provider can fill that gap. You won’t have to worry about compromising on quality, either.
When you spot link opportunities for clients
If you happen to identify a need for better backlinks in a client's SEO strategy, a link building agency will allow you to address this need without overburdening your team.
When your in-house team is overwhelmed
If your internal team is struggling to meet certain demands, partnering with a link building company could be a great way to manage the workload and maintain service quality.
When testing link building as a service
If you’re considering adding link building tactics to your service offerings, using a white label provider could be a great way to test the waters. You also won’t have to deal with the upfront investment required to build a team from scratch.
The Benefits of White Label Link Building
White label link building comes with several advantages. It’s truly an excellent choice for agencies looking to expand their offerings and provide better results for their clients. Let’s take a closer look at the main benefits of white label link building below:
High-quality links
A reputable white label agency will have established relationships with authoritative websites across different niches (like healthcare and SaaS, to give you a couple examples). These connections allow them to secure authoritative links that can significantly improve your client’s SEO performance.
Superior content creation
Effective link building requires original content that is both high-quality and relevant to the target audience. White label agencies often provide exceptional content creation services. This means the guest posts and other materials used for link building will always be of the highest standard.
Cost savings
Building an in-house link building team can be expensive. It often requires competitive salaries, benefits, and ongoing training. White label SEO agencies, on the other hand, provide a more affordable, fixed-price alternative that allows you to control costs while still delivering excellent services to your clients.
Brand building
White label services also allow you to present all work under your brand, including reports and progress trackers. This not only strengthens your brand’s reputation but also positions your SEO agency as a full-service provider that’s capable of delivering comprehensive SEO solutions.
Access to expertise
Quality white label agencies specialize in link building strategies and have developed efficient processes and strategies that might take years to develop in-house. By leveraging their expertise, you’ll be able to offer your clients the best possible articles without the learning curve.
Risks to Avoid in White Label Link Building
While white label SEO services come with plenty of benefits, it’s important to be aware of the potential pitfalls that come with it. Unfortunately, some link building services can actually do more harm than good. Here are a few red flags to watch out for:
PBNs (private blog networks)
Some services use PBNs, which are networks of websites designed solely to build links to a target site. While these links might temporarily increase rankings, they are against Google’s guidelines and can result in penalties.
Link farms
Link farms are similar to PBNs. They are basically groups of websites that exist solely to generate paid backlinks. These low-quality links can lead to penalties and damage your client’s site’s reputation, so it’s best to avoid them at all costs.
Low-quality directory, comment, or forum links
These types of links generally offer little to no value for SEO and can be seen as spammy if not used carefully. You’ll definitely want to take the time to moderate any links used in comments or customer reviews.
Fake guest post services
Some services offer guest posts on low-quality sites, including PBNs and link farms. These posts add no real value and can harm your client’s SEO efforts. This is why it’s important to do due diligence and make sure that the service provider you’re thinking about hiring is legit.
Unproven link builders
Always ask for case studies or references when you're thinking about working with a link building partner. Unproven link builders who make big promises but can’t provide evidence of past successes should always be avoided.
Conclusion
At Reporter Outreach, we understand the challenges that agencies in healthcare PR, SaaS, Tech, and ecommerce sectors face daily. Our white label link building services are designed to meet the specific needs of your clients, whether they require authoritative backlinks in highly regulated industries or need to build their online presence in competitive markets.
Our team specializes in connecting businesses with excellent journalists to secure media coverage and build authoritative backlinks from relevant websites. By leveraging our extensive network and expertise, we can help your clients achieve better search engine rankings, increased visibility, and higher traffic — all under your brand name.
Don’t wait to start building quality backlinks to increase your company’s visibility online. Book a Call with us today to discuss how our white label link building services can help you meet your clients’ needs and grow your business.